Email Address

What is your brand name?

What is your brand tag line? What is the meaning behind the tag line?

What is the purpose of your brand?

TIP: Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.

What is the vision for your brand in the future?

Does your brand have a history or a story?

Why do you want a new brand (for rebranding)? What do you want your new branding to accomplish?

What are 3-5 core values of your brand?

If you imagine your brand as a person, what personality traits would they have?

Who is your dream client or target audience?

TIP: Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?

What problems do your brand face?

How does your brand differ from other brands in your industry?

Why should someone choose your brand over another? Describe the value your brand adds to your clients (Value proposition).

Who are your competitors? How are these brands better than you?

List examples (images/links) where you’ve seen fonts and typography that you liked.

TIP: Pinterest is very helpful for this.

Do you have any color preferences? What colors should be avoided? Include examples (images/links) of color usage that you liked.

TIP: Pinterest is very helpful for this.

What three brands do you love and why?

TIP: Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just brands that you personally love. We need to make sure that your new visual identity best represents your business, and not just your personal style — although sometimes these are one in the same!

Share any additional details or considerations about your project.

Brand Strategy Questionnaire